ICSE 2017 Commercial Applications Question Paper for Class 10

About this paper

This is the ICSE Class 10 Commercial Applications paper from the 2017 examination, reproduced with an answer written under every question. Section A (40 marks) is compulsory and has four questions of five two-mark parts each: state-the-difference pairs such as transfer and promotion, short answers on services, indirect expenses and acid rain, and a set of statements to justify for or against. In Section B (60 marks) candidates attempt any four questions, each with three five-mark parts, on non-traditional markets, branding, the product life cycle, elements of cost, accounting concepts, functions of the RBI, selection, types of advertising and the Bhopal and Chernobyl disasters. This copy stops partway through the answer to Question 8(c).

Exam

ICSE Class 10

Subject

Commercial Applications

Year

2017

Maximum marks

100

Pages

7

Answers included

Yes

Paper pattern

• Section A

  40 marks

  Questions 1–4, all compulsory, each with five two-mark parts: differences, short answers and 'justify for or against' statements

• Section B

  60 marks

  Attempt any four questions, each with three five-mark parts; this copy shows Questions 5–8

Topics covered

• Marketing and non-traditional markets
• Product life cycle
• Branding
• Advertising, publicity and sales promotion
• Elements of cost and pricing
• Accounting concepts and principles
• Receipts and Payments and Income and Expenditure accounts
• Recruitment, selection and training
• Public relations
• Functions of the Reserve Bank of India
• Environmental pollution and industrial disasters

Questions from this paper

1. State one difference between Historical Costs and Predetermined Costs.
2. Explain any two impacts of acid rain.
3. Justify a reason either for or against: Recruitment is a process of elimination.
4. Modern marketing has created several non-traditional markets. Explain the main types of non-traditional markets.
5. Write five differences between a Receipts and Payments Account and an Income and Expenditure Account.
6. Explain Persuasion as an element of public relations and mention any two principles of persuasion.