ICSE 2019 Commercial Applications Question Paper for Class 10

About this paper

This is the ICSE Class 10 Commercial Applications paper from the 2019 examination, with an answer written under every question. It has ten questions: Section A (40 marks) is compulsory and has four questions of five two-mark parts each, from differences such as cheque and bank draft to statements to justify for or against. In Section B (60 marks) candidates attempt any four of six questions, each with three five-mark parts. Two of these are case studies: Ryan Ltd's move into non-traditional marketing and brand promotion, and a consultancy choosing a training method for a newly selected analyst. Fifteen minutes of reading time is allowed before writing begins.

Exam

ICSE Class 10

Subject

Commercial Applications

Year

2019

Maximum marks

100

Questions

10

Pages

7

Answers included

Yes

Paper pattern

• Section A

  40 marks

  Questions 1–4, all compulsory, each with five two-mark parts: differences, short answers and 'give a reason for or against' statements

• Section B

  60 marks

  Questions 5–10, attempt any four, each with three five-mark parts; Questions 9 and 10 are case studies

Topics covered

• Capital market and money market
• Marketing mix and pricing
• Product life cycle
• Advertising and promotion mix
• Personal selling
• Non-traditional markets
• Direct and indirect costs and overheads
• Accounting concepts and Income and Expenditure account
• Banking: cheques, drafts and lending
• Human resource management, selection and training
• Public relations
• Consumer education and food adulteration

Questions from this paper

1. Mention any two circumstances when a bank can refuse payment of a cheque.
2. What is meant by parity pricing?
3. Give a reason either for or against: Ethics has no role in Public Relations.
4. Explain the first five steps in personal selling.
5. Explain any five features of an Income and Expenditure account.
6. What is employee selection? Mention any three benefits of employee selection.