ICSE 2018 Commercial Studies Question Paper for Class 10

About this paper

This is the ICSE Class 10 Commercial Studies question paper from the 2018 examination, retyped with the site's answers after each question. Section A (40 marks) is compulsory and has four questions of five two-mark parts each, starting with distinguish-between pairs such as shut-down costs and sunk costs and savings and current accounts, then short answers on topics such as brand loyalty and traveller's cheques. In Section B (40 marks) candidates attempt any four of Questions 5–10, worth 10 marks each, on suppliers' expectations, written communication, sales promotion, bank drafts, budgets, trade unions, air transport and group life insurance. The last question asks for a trading and profit and loss account and a balance sheet for Pratim Pal from a trial balance.

Exam

ICSE Class 10

Subject

Commercial

Year

2018

Maximum marks

80

Questions

10

Pages

7

Answers included

Yes

Paper pattern

• Section A

  40 marks

  Questions 1–4, compulsory; five two-mark parts each

• Section B

  40 marks

  Questions 5–10, attempt any four; 10 marks each, including a final accounts question

Topics covered

• Stakeholders and their expectations
• Communication and its barriers
• Marketing and marketing research
• Advertising, personal selling and sales promotion
• Recruitment, selection and training
• Banking services
• Insurance
• Transport
• Cost and budgeting
• Trade unions
• Consumer protection and the environment
• Final accounts

Questions from this paper

1. Distinguish between shut-down costs and sunk costs.
2. 'Selection is a negative process.' Explain.
3. State any four sustainable uses of water.
4. Explain any five merits of written communication to a business organisation.
5. Briefly explain any five types of budgets.
6. Explain any five advantages of air transport over water transport.